Portfolio
Here you will see a small selection of the content created for clients. Working closely with clients to understand their needs means we can craft posts that are truely unique and convey exactly what the client needs to say.
Power to the Pedal
Ethical and sustainable marketing campaign
This is a marketing campaign I worked on for a cargo bike company. Cargo bikes are an incredible new product in the UK market, and they are growing in popularity. They offer an ethical and sustainable form of transport.
Winther Cargo Bikes are designed to last, families buy them instead of a car, they help you save time, car parking fees and reduce air pollution because they are powered by people instead of dead dinosaur juice.
Marketing an ethical product or service has unique challenges: you need to convince people to change their ways. To leave the car at home on a cold winter’s morning and choose to bike to school instead. Convincing people to try a new idea, one that will benefit their health and affect the long term health of children, takes more than just a
pretty picture.
I can help you write copy to change minds, nudge behaviours and showcase your product. If you are a sustainable business, charity or ethical service, book a free call to talk about bold content creation that resonates.
Yoga and Wellbeing
How much do you know about Yoga? If you regularly hot steam your Downward Dog, you may use social media to connect with your favourite practitioners.
Did you know that there are as many different styles and vibes in the wellbeing sector as raindrops in a river. If you’d like to connect with a practitioner who is qualified and can help you with sleep issues, you might turn to social to find them.
Clients book yoga sessions with teachers who can help with their needs: functional movement, menopause or meditation.
Visual content for Yoga tends to have a chilled out aesthetic vibe, colours tend to be muted and earthy.
Unless you prefer vibrant and modern, like the central image in this grid. Copy for well-being practitioners needs to be sensitive, aligned with the teacher’s values and respectful of the conditions clients may be dealing with.
If you are a yoga or wellbeing practitioner who would like to find out how to make your content expressive, book a free 15 minute call with me.
Bespoke graphics help you stand out
Illustration and cartooning is my absolute favourite kind of content and copy to write. It really makes my heart sing to turn words into pictures, that convey ideas quickly in the way that a metaphor does in a story.
Images are immediately recognisable, they are scroll stopping content on social media, and they tell people about your service at a moment’s glance.
This kind of content is perfect for charities or for groups who have something to express that isn’t seen elsewhere. It’s unique so can make visible, hard to reach demographics, like Neurodivergent folk, who want to express their own views, in mainstream content.
This form of Visual content is where you can be really bold, really fun, really expressive, make your followers think. Instagram grids are not just pretty pictures, if you are a charity or community group, this is where your content is going to make the most impact. Contact me if you would like some bespoke illustrations and copy written for you.
Content for Christmas
Not everybody is creative or indeed wants to be. Let’s be practical here, Christmas is just around the corner and it is a busy time for small to medium businesses.
Wouldn’t it be wonderful if all your social media were sorted out in time for Christmas?
Add it to your scheduler and spend time doing something else instead. Book a holiday for instance.
Content made for you includes images and copy, it can come with hashtags and Alt Text pre prepared like an M&S Christmas dinner for one.
The images here, are not a grid, they are examples of the kind of Christmas /New year pics that might work for your business.
If you like what you see, get in touch, before 24th December.
Five images + copy + Hashtags + Alt Text cost £400
Three images + copy (without hashtags & Alt Text) is £99
One off images & copy also available.
Let’s get your Christmas content sorted before Santa gets stuck up your chimney.
‘I can’t recommend Andrea highly enough. She helped me with two campaigns on Twitter (X) about environmental issues.
She knows how to craft tweets in a way that gets people interested rather than putting them off. She’s creative and methodical and she knows how to get the right audience on board.